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Advice · 2 min read

How to choose a travel planner (and why not just use AI?)

A good planner costs you nothing extra. A bad one can cost you a lot. Here's what to look for.

By Michelle PritchettUpdated

Michelle's laptop open on the agent portal in a resort lobby, a coffee at hand and palms overhead

I spend a lot of time in online travel groups, and I see the same thing over and over: someone asks for a travel agent, and the comments fill up with agents competing for the booking. If you're trying to pick one for a Disney trip or a cruise, here's what I'd look for.

Six things to look for

  1. How they show up online. Are they constantly posting sales pitches, or sharing helpful tips and real advice? A good planner adds value before you ever book.
  2. How they describe themselves. Independent agents aren't allowed to put "Disney" in their own title or call themselves "Disney certified." Agents trained on Disney's standards say they work with an authorized or EarMarked agency, or that they specialize in Disney destinations. Anything else is worth a second look.
  3. First-hand experience. Disney and cruise lines change constantly. Ask how often they actually travel to the places they sell.
  4. What their clients say. Do past clients recommend them, tag them, come back? That tells you more than any sales post.
  5. Communication that suits you. Messenger, email or phone, you want someone who's easy to reach, not someone you're chasing for answers.
  6. No pressure. Pushy, "pick me" or overly salesy usually isn't the experience you want for a big trip. Trust your gut.

What about AI?

I'll be honest: I use AI myself, and it's a great tool for research and ideas. Disney even has its own AI planning tools now. But here's what it can't do.

  • It isn't always right. I've seen search results, AI answers and Facebook groups confidently say you can add a dining plan to a one-night stay. For most bookings, Disney's current rules say you can't. Policies change, and outdated answers stick around online.
  • It can't judge what's right for your family. Disney says its dining plan can save you money. Whether it actually does depends on your kids' ages, how they eat and how you plan your days. Often it isn't the best value, and sometimes it is. I'll tell you either way.
  • It won't sit on hold for you. When a flight is delayed, an airline strikes, or someone gets sick the night before, AI isn't going to call Disney, rework your plans and advocate for you. A real person will.

What a planner costs you

Nothing extra. You pay the same price whether you book directly or through a planner. If you book on your own, you're paying for a service you're not using. With me, you also get onboard credit on Disney cruise bookings, and I keep checking your booking for new promotions after you've paid your deposit.

The right fit

I may not be the right fit for everyone, and that's okay. There are lots of great planners out there. But if you'd like someone honest, experienced and in your corner from the day you book until you're home, I'd love to help. Here's a little about me. Find a sailing here and send it to me, booked through me of course.

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